Search engine marketing is the process of marketing your website or blog on a search engine. Do you think you understand search engine marketing? I will bet you that I can write one thing in the next 200 words that you did not know about search engine marketing. Let’s give it a try.
- The most written about and least understood form of search engine marketing is known as search engine optimization. Many seo experts have screwed up more websites charging for their so called search engine optimization expertise. I can say this with confidence because as soon as you try to figure out how a search engine works they go in and change everything. This is especially true with Google.
- Submitting your site to search engines and directories is helpful in getting organic listings of your site. Because each search engine optimizes their pages in a different way you can never totally set your site up to be page 1 of every search engine. Although there are techniques that will get you on all three. For this reason most people try to get on page 1 for their primary keywords with Google, Yahoo and MSN, but never make it.
- Pay per click is the fastest way to get on page 1 of a search engine. If you are willing to pay for the traffic, and can afford to do so, you can market your website quickly on any search engine that has a pay per click program.
We could say a lot more about search engine marketing. If you can master a few basic techniques involving getting back links to your site, and hyperlinking specific relative keywords, you can clean up on all the free traffic that you will get from search engines if you target the right words.
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