Marketing Your Business With Voice Talent

Connecting with your target market effectively is the main purpose of your marketing plan, but discovering which channels will work can be a bit of a crapshoot. Now that webinars, online advertising, and webinars are opening new channels of communication, more companies are working on high-impact slogans and messages to increase the presence of their brand. Radio and television advertising still offer many benefits, and all of these marketing channels are enhanced with the use of voice overs.Adding voice overs to your advertising campaign will help to differentiate your brand and create a unique message. Whether you’re trying to persuade your buyers to purchase something, present new information, or just entertain an audience, a voice over can help you deliver your presentation in a special way. Effectively delivering of you message helps to create a strong brand presence for your business; consider how effectively a jingle, slogan, or just a single sentence can become a part of pop culture. Placing the right voice behind the message can literally “pump or dump” your marketing strategy.The first thing to think about with voice overs is what your target market looks like. Consider demographics like age, ethnicity, and location. If you’re marketing to clients in the South, for instance, you might want to choose talent and marketing themes with key elements of Southern culture and a Southern accent. When your customers can resonate with the voice and message, they are much more likely not to forget the message, slogan, and more importantly, your company.The 2nd idea to consider is how to hire the most appropriate voice over talent. Voice over artists can be represented by an agent, or they might have created their own website and online profile. Some voice artist directories can also assist you to narrow down your quest; these can be searched by keyword, age, type, and background so you can find a perfect match with very little legwork involved. If you do decide to work with a voice over talent agent, you might paying a fee for services. Still, the agent will hopefully help you track down a pro voice over actor with experience in the field, and maybe even a strong list of references.The 3rd thing to think about is how long you will need to contract your voice over talent for. If you are creating a marketing strategy that includes various sales messages and advertising for extended periods of time, you’ll need to develop a performance agreement with your voice actor. If you don’t want to continuously switch voice artists and destroy the memorable “voice” of your brand, think of how you will negotiate fees for the long-run, and count on hiring the voice actor for more than just one campaign at a time. In most cases, fees can be negotiated, and you can research current rates online in order to make an attractive offer.Voiceovers are an excellent method to enhance your brand and extend a more professional representation with your sales campaign. From radio-advertising to podcasts, voiceovers play a essential role in delivering the right message to your clients.
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