Article marketing...online marketing

Article marketing is one of the most effective online marketing tools available. But to do it effectively you’ve got to build rapport with your readers. Are you doing that?
Article marketers have been preaching the message of rapport building for years. But how do you do it? I recommend doing these three things to effectively build rapport with your target audience through articles:
Write conversationally - Don’t be stuffy. Too many people think that if you use fancy words enough and write “with authority” then people will respect you more. You’ll do better with article marketing if you speak to people just like you were at a back yard barbecue. Be conversational, not stuffy.
Be authoritative - It may sound like I’m contradicting myself, but you can be authoritative without trying to sound authoritative. Don’t put on airs. Just be yourself and write as if you really understand your topic. If you do then your audience will know that it is genuine and you’ll gain more respect.
Be empathetic - Let your readers know that you care about and relate to their problems. They will trust you more if they feel like you’ve been there with them. Write as if you understand their problems and offer a practical solution based on experience. That’s what they really want.
These are the three most important rapport-building principles I can offer you. Take these and run with them. Let me know how it turns out.